"A strategy that is not implemented is merely a good idea," said Bruce Henderson. Implementation without strategy, though, is like a nightmare you can't wake up from.
Generally speaking, there are only a few ways to make money on the Internet. There are e-commerce companies and marketplaces — think Amazon, eBay and Uber — that profit from transactions occurring on their platforms. Hardware companies, like Apple or Fitbit, profit from gadgets. For everyone else, though, it more or less comes down to advertising.
In the New York Times, Nicholas Carlson looks at What Happened When Marissa Mayer Tried to Be Steve Jobs. His conclusion?
It’s unlikely that her personal turnaround plan included shrinking a $30 billion company into a $5 billion one, all to combine it with a $3 billion company and realize $1 billion in cost-savings. But it’s also unclear what, if any, other options she has.