Strategy is about using structure and numbers to decide where creative energy should – and shouldn't – go.
I have over 15 years' experience in strategy consulting, working both independently and with The Boston Consulting Group (BCG) in Europe, North America, Australia and New Zealand. After completing university in New Zealand, I studied in Göttingen, Germany and Cambridge (UK), and I am an affiliate and former director of the Ashridge Strategic Management Centre in London. With my international background, I bring worldwide best practices to bear.
I consult to clients on both sides of the Tasman in strategy. My key areas of practice are:
- Strategy, including business case development
- Marketing, market research and brand strategy
- Governance and organisation design