Undead ideas stalk New Zealand, sucking funding, absorbing time. Though we think of ourselves as innovative, we're terrible at innovating to cash. That's not because we can't come up with good ideas - we can - but because we're dreadful at killing the bad ones. So let's stop stuffing around. Let's put the no back in innovation.

Set criteria prospectively

Begin with the exit in mind

Judge unlike things together

Reality-check the plan

Work urgently

Orient to problems, not solutions